Testing the Hypothesis Part 2

Who: The certain people that fall out of the boundary are those who have taller nose bridges, thus they do not really understand the problem of finding eyewear that doesn't fit right on the face. Those who fit the standard do fall out of the boundary, but again, every face is different, so some eyewear might not fit right even on someone who has a taller nose bridge. Those who also do not regularly wear eyewear fall out of the boundary. Since they do not have to worry about having to find good fitting eyewear, they do not have have this need.

What: This need to have eyewear that can fit can be identified as a different need when there is only a need for eyewear to look fashionable, rather than for just practical use. Of course, those who need the eyewear would get a style that most frames their face, but when those who do not need prescription glasses but buys them to look fashionable, then it doesn't become a need, but rather a want.

 Why: The underlying cause of an outsider's need is different from the underlying need of someone inside the boundary because for outsider's, the eyewear will fit normally on their face. For someone within the boundary, they will have go through an extra step when it comes to eyewear shopping. Outsiders will just have to find eyewear that they look good in while those inside the boundary will first have to find eyewear that fits their face, and within the selection that fits their face, pick out a style that they look good in. Perfect eyewear is very limited and sometimes you won't be able to find something on the first try.

Inside the Boundary:
-Those with lower nose bridges and have a hard time finding eyewear that can fit their face properly and that looks good at the same time.
-The need is to have more eyewear brands provide a fit that works well for those who have loser nose bridges.
-The need exists because eyewear brands have constantly catered those who have taller nose bridges because they are seen as the standard here in the U.S. Having eyewear that also fit those who have lower nose bridges will then open up the brand's market, ultimately becoming a positive thing.

Outside the Boundary:
-Those outside the boundary are the ones who do not have a problem with finding eyewear that fit right on their face
-The need is not to have perfectly fitting eyewear, but rather they are found with the need to find eyewear that looks good on them.
-Since they don't particularly have this specific need, they do not have to worry about which eyewear brand to use as well. Certain styles will look good on them that will not look good on those with lower nose bridges and it is hard to find styles that both look good and fit right on the face.

Comments

  1. Amaya MarshallFebruary 16, 2020 at 10:43 PM

    Hi Mia!
    I found your post very enticing. It was very interesting to get someone else’s opinion on the idea who does not really have the immediate need. In addition, your post format was very nice. The only thing I would change would be to organize your inside and outside boundary in tables. Overall, great job, I could not have done it any better!

    ReplyDelete

Post a Comment

Popular posts from this blog

Your Venture's Unfair Advantage

Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). This can include your human capital, social capital, financial capital, and capabilities. You may also discuss the organizational culture you intend to create (but, obviously, it's not a resource that you have, now.) I have the need for eyewear the fits well on lower nose bridges I can connect well with my customers with my communication skills With the last assignment, I was able to grow my network within my market I like to be realistic about my goals, especially my career goals, so I won't set goals for my business that seem unreachable I would put my all into something that I am passionate about I am detail-oriented I am conversational in Japanese and Mandarin, giving me an opportunity to open my business overseas I have great customer service skills that I learned through my work experience I know many people who have low nose bridges and ha...
Read more

Figuring Out Buyer Behavior No.2

Begin with alternative evaluation.  My business idea is to start a company that provides eye wear for those who have lower nose bridges and have a hard time finding good fitting eye wear in the market right now. For my customers, I believe that when they are looking for the perfect eye wear for them, they consider the style of the eye wear as important. I believe so because even if the eye wear is reasonably priced, but they do not like how it looks on them, they will not buy the product. Since this will be something that will be worn out where others can see, the style will have to be perfect for the customer to be confident in what they are wearing. In addition to the style, the fit would be the most important aspect to my customers. Considering my whole business is based off how eye wear will fit those who have a lower nose bridge, I hope that my customers will take advantage of this and find eye wear that fits them best.  How/where do they buy?  For my business, ...
Read more

Reading Reflection No. 2

I read How to Fail at Almost Everything and Still Win Big  by Scott Adams . 1) What was the general theme or argument of the book? The general theme of the book is that one cannot be discouraged after failing. Scott Adams had failed in so much in his life that he wrote a book all about it, yet he was still able to succeed in something that he grew a lot of passion for and he probably doesn't regret the route that he took to get there. He learned from his past experiences, took them and applied it to his next new adventure, whether it be a new business or a new job. He wanted us to learn from his book that our failures are what puts us on that path of success that we desire, and that if we work smarter, then we can all get there eventually.  2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? In my opinion, I think the book connected with and enhanced what I was learning in ENT 3003 when it came to starting a business, but no...
Read more