ENTblog

1) Provide, again, your venture concept description,  using this form   Opportunity There are many people who have this unmet, including myself, which is how I came about this opportunity. I found that I, and quite a few people around me, have lower nose bridges, making it hard for regular eyewear to sit well on our faces. Eyewear will constantly slip down our noses, due to the glasses not fitting well, the types of styles that will fit are limited and might not even suit our faces. This causes customers with low nose bridges to have to settle on eyewear that is an only "okay" fit. Thus, I wanted to create a business where I will be selling eyewear that is geared towards those who have lower nose bridges and provide them with all types of styles and great quality eyewear. The "window of opportunity" will always be open I believe because there won't be a shortage of people who wear prescription glasses or sunglasses anytime soon because for some it is a ne...

Inbound Marketing: Attract, Engage, and Delight Customers Online  by Brian Halligan 1) What was the general theme or argument of the book? The general theme of the book was how to market specifically to your market so that you can gain more traffic onto your website, ads, etc. Marketing is an important aspect to any business because that is how you get your brand out there to prospective customers. This book highlighted the importance of making the right marketing decisions and of creating content on our website where customers will come back to.  2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? In my opinion, I feel that this book connected with building a business and how to gain consumers. A business would not be a business without those who will buy our products or services and one way to get more customer is through marketing. Thus, if we want our new business to gain more publicity, it is important to make good mark...

1) Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children? My exit strategy for right now would be to eventually sell my business between 5-10 years.  2) Why have you selected this particular exit strategy? I decided to select this exit strategy because I want to try new things as an entrepreneur. Once I am in the business long enough, I feel as though I could use that experience to create a more niche and unique business. I want to keep bettering myself with each new experience and I feel like I wouldn't be able to do that if I were to stay in one business for a long period of time. 3) How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an o...

1) Tell us about a time this past semester that you failed -- whether in this class, or outside of this class. Don't spare any details! It'd be even better if there was something you tried several times this semester, and failed each time.  This past semester I have applied to many summer internships online and I attended the internship fair for my college. Since this is my Junior year, I was hoping to get an internship to gain more experience in the field that I wish to pursue. However, many of the internships that I applied to never contacted me back or I was denied an interview. For the few that I did interview for ended up getting canceled due to the corona virus. Although the cancellations were unavoidable, I will still consider it a failure because I ultimately wasn't able to get the internship. 2) Tell us what you learned from it.   I learned that I shouldn't get discouraged every time I fail. Failing is all a part of learning and I know that I should embrac...

Opportunity There are many people who have this unmet, including myself, which is how I came about this opportunity. I found that I, and quite a few people around me, have lower nose bridges, making it hard for regular eyewear to sit well on our faces. Eyewear will constantly slip down our noses, due to the glasses not fitting well, the types of styles that will fit are limited and might not even suit our faces. This causes customers with low nose bridges to have to settle on eyewear that is an only "okay" fit. Thus, I wanted to create a business where I will be selling eyewear that is geared towards those who have lower nose bridges and provide them with all types of styles and great quality eyewear. The "window of opportunity" will always be open I believe because there won't be a shortage of people who wear prescription glasses or sunglasses anytime soon because for some it is a necessity. Innovation My innovation is eyewear that will accommodate those wi...

Existing Market Step 1: Talk about what you think is what's next in terms of products and services for your venture. If my venture were to succeed in great numbers, I believe that the next step would be to open multiple stores across, expanding the business statewide, or even nation wide. I would want my brand to be well-known to help those who struggle with low nose bridges and represent them in the industry.  Step 3: Based on your own expectations and the feedback you received from customers, set a path for the future. In two to three paragraphs, describe what makes the most sense for your venture in terms of growing in your existing market. I think what makes the most sense for my venture is opening more stores in different areas so that my product can reach the most amount of customers. Unlike a restaurant, having just one store in one specific location will limit how marketable my product can be. I would be selling online as well but since this is eyewear we are talking...