Testing the Hypothesis Part 1

Opportunity I wish to pursue: Eyewear brands in the U.S. have yet to recognize the need of eyewear that can perfectly fit those who have low nose bridges because many of the brands still recognize high nose bridges as the standard for everybody.
The who: People with low nose bridges
The what: Eyewear brands do not make available eyewear that flatter those who have low nose bridges
The why: high nose bridges are still recognized as the standard for everybody

Testing the who: There are definitely others with this need, for example, the Asian community.
Testing the what: Some brands actually do recognize this need but they will make this option more expensive or only available in Asian countries.
Testing the why: Eyewear brands do not recognize this need because they believe that those with higher nose bridges are the most populous in the U.S. But the Asian community is increasing in the U.S., causing there to be more of a need.

Interview 1:

My first glasses were just basic plastic frames that didn’t have the small nose pads and they’d always slide down my nose and I’d have to constantly push them back up. It wasn’t until one of the workers at the For Eyes store I go to recommend people with noses like mine get glasses with the nose pads so that it can be adjusted to rest on my nose, preventing it from falling down. I now buy these types of glasses because they’re the most comfortable for daily-wear, but I still believe glasses can be designed better for asian faces because nose pads still have to be adjusted a lot just to rest on my nose. There are Asian companies that make glasses the perfectly fit this need, but they’re either located overseas or pretty expensive. I agree with the why because when ever it comes to fashion or beauty, the standard would be the majority of the population within the country.

Interview 2:
I never have needed prescription glasses, but I have realized that things like sunglasses, goggles, etc have never fit my face well. I remember when I was in middle school and I was just trying on fake glasses in a Claires for fun but I didn't like the way they looked and fit on me because of my nose. Currently, I have to take a lab class and we have to wear lab goggles, and I am always uncomfortable and have to wear them a certain way just so my nose doesn't get too squished and uncomfortable. In terms of this, I don't know if they make lab goggles specifically for asian noses, but with things like sunglasses or fake glasses frames, I try to look for ones with nose pads or else it would not fit on my face. It's tedious to try on so many pairs just because I have to see how it fits on my nose. Although I do not need to always wear eyewear, the I also think that there is a need for eyewear that accommodate low nose bridges because it was not considered as a big enough need since the majority of those in the U.S. might have higher nose bridges.

Interview 3:
Glasses have been falling off my face ever since I started wearing them in high school. This would happen most when I have to take notes, look down, literally every time I move my head around. I always have to push them up but this has been a habit that I have gotten used to and I do it without even thinking now. I have tried searching for eyewear brands that actually provide an "asian fit" on glasses so that they can fit my face, but they are all very expensive. Since I don't wear glasses all day, everyday, I don't think it is a good investment to spend a lot of money on good fitting eyewear. As the Asian population is growing in the U.S., I do feel as though the eyewear standard is changing. Every person has a different fit so of course, it is difficult to please everyone, but to have this one upgrade can make all the difference.

Interview 4:
There was never a time where the glasses fit perfectly on my face the first try. I remember the past summer of 2019, when I got my most recent pair of glasses, they highly recommended that I get glasses with nose pads so they can be much more adjustable for my face. However, at the glasses shop I was at, all the glasses with nose pads were not fashionable. The only cool and fancy pairs of glasses that I liked had no nose pads. So I had no option but to get the one without a nose pad. Because of this, they ended up making the frames really tight so it could actually sit on my face and not fall off. Because of this, now my ears hurt and grow irritatingly red whenever I wear my glasses for an incessant amount of time. Growing up in an incredibly small and homogeneous town, it was unheard of that there were glasses designed to fit Asian faces. I actually didn't know there were specific glasses designed just for Asian faces until very recently.  The model of most glasses made in the US are made for your average Caucasian person, so people who don't align with the majority must edit and adjust the standard to fit themselves. I think glasses companies should figure out possible solutions for this, especially since a majority of customers are in fact Asian. I heard some eyewear companies are developing "Asian Fit" frames, where there are higher nose pads or curved temples to better fit the Asian face. However, the "Asian Fit" doesn't really work for everyone because most Asian faces are different and they are all incredibly diverse, so it's not a perfect solution. Individualized customization is the best way to go for now in regards to glasses for Asian faces.

Interview 5:
To have people wear glasses that actually fit the face and are comfortable and inclusive is the exact nature of eyewear. So the need comes about when they realize the glasses sit too close to their eyes or when they smile there is no support from the nose piece, it’s just their cheeks and the ear pieces that hold them up. I would say that pretty often, I adjust my glasses all the time because they slip more often due to no support. If I decide to wear plastic frames I think the need becomes more prominent. Most frames are built for people that actually have strong nose bridges, which has become the standard for eyewear brands. This also goes back to when you decide if you want plastic frames; I tried to pick frames that had a moderate nose piece that would look okay with a low nose bridge but recently switched to nose pad frames to have glasses that fit me better. I'd be really satisfied if this need was met because I’ll have frames that accommodate for a low nose bridge and  fit my face well so that they don’t sit too close to my eyes.
I found out that my opportunity is something that not a lot of people notice, because the people with lower nose bridges are so used to having to push up their glasses on their nose. I am also the same way, since I do not wear my glasses everyday, I haven't notice how nice it would be to have eyewear that fit perfectly on my face. I had also forgotten that some eyewear brands provides a service where you can get your eyewear customized. This is also another option but again, it can get expensive and it could take a long time just to receive your customized eyewear.





Comments

  1. Hi Mia,
    As someone with a low nose bridge. I could definitely see this as an opportunity. In fact, I definitely believe that glasses that cater to people with a low nose bridge would excell. However, with the rise of the contacts industry this may be a bit difficult because contacts solve most of the problems that arise with glasses. With that being said though this definitely looks like a great opportunity.

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