Idea Napkin No. 1

1.) You.
I am an Asian American and this is important because low nose bridges are most prominent in the Asian community. Of course this feature is not only exclusive to the Asian community, so through my business idea, I will be representing those who also relate to having a low nose bridge. I understand this need greatly and so I want to create a change that will help others with this need as well. Since I will be able to relate to my customers on this need, I will use my communication skills to be able to build a relationship with my customers so that they will buy my product. In return, I will make sure to build their trust and provide them with the best service and products.

2.) What are you offering to customers?
I am offering eyewear that will fit on those who have lower nose bridges. There is always an issue with how eyewear fits on lower nose bridges, such as the glasses frame sitting on our cheeks or the part on the eyewear where it is supposed to sit on our nose bridge does not sit on our nose bridge at all. Because most of the eyewear does not fit on lower nose bridges, it becomes undesirable and it discourages those who have this specific feature.

3.) Who are you offering it to?
I am offering my product to those who have lower nose bridges. These are the people who have a harder time finding eyewear that fit on their face properly while also looking fashionable. All my customers would need to have this specific need and having a lower nose bridge is what they will all have in common.

4.) Why do they care?
I believe customers will pay me money to use my product because I understand this is a need for a lot of people that having to look for eyewear that will fit and look good can be really difficult. If they had a place that they can find all kinds of different eyewear styles that can also fit on their face well, not only would it be more convenient for them, it will not cost them any more money than what they would normally pay for eyewear.

5.) What are your core competencies?
My core competency is that I can be personable with my customers since i also have this need to have nice-fitting eyewear. What sets me apart from everyone else is that I would be one of the few eyewear brands that would provide a fit for those who have lower nose bridges. I wouldn't make it super expensive and I would have it so that everyone with this need can feel as though they are being recognized. I would also have a service where we will customize the glasses to your liking in store so that if there was a need for any further adjustments, then I will make sure that it is met completely. I want to do this so that I can know the public's immediate feedback and improve and grow my business based on their feedbacks.

Comments

  1. Rebeca MoraFebruary 20, 2020 at 10:14 AM

    Hi Mia!

    I really liked your business idea! I know a lot of people that struggle with finding glasses that fit them with low nose bridges. This idea will be inclusive for those people and will make it way easier to find a great pair they can wear daily. This is a great idea!

    ReplyDelete
  2. Shannon ParkerFebruary 22, 2020 at 4:47 PM

    Hi Mia. Sign me up to be one of your 1st clients! I too have the struggle of trying to find glasses that don't slip down but are still very stylish. I have a wider face with a small bridge and it is almost impossible to find the right product. I believe your demand will be high so just make sure you are prepared.

    ReplyDelete
  3. Amaya MarshallFebruary 23, 2020 at 10:46 PM

    Hi Mia,
    This post was very enjoyable to read. I really liked how you introduce yourself in a way where you can actually relate to the customer. Saying that you have a low nose bridge etc. This definitely goes with your competetities because like you said you are able to relate with customers so you set yourself higher because you want the best solution to the problem.

    ReplyDelete

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