Figuring Out Buyer Behavior No. 1

Segment: The segment for my business is anyone who have low nose bridges and have trouble finding eyewear that fit on their face correctly.

Need Awareness: All interviewees had the need of finding eyewear that will fit on their face properly because they all had low nose bridges. Two out of three of the interviewees wore glasses everyday and the third interviewee only wore glasses at home after taking off her contacts or when she is driving. Even though one of the interviewees did not always wear glasses, when she does wear them she said she always has to push up her glasses, just as the other interviewees, because they slide down her nose every time she moves. All of the interviewees said that this need is most salient when they go eyewear shopping. Each of them struggle to find eyewear that fit on their nose bridge and look good at the same time, and they said that they all had to settle to a mediocre pair of glasses because they gave up trying to find something that would fit on them perfectly.

Information Search: When they are aware of their needs, the interviewees said that they try to find eyewear that have a fit for lower nose bridges. But after their research, they all came to find that the fit can be more expensive, the styles provided with the fit is not desirable, or the eyewear brand that they desire does not offer the fit. They have all thought about getting customized eyewear, but the issue of how expensive it can get made them not pursue this option.

Summary and Conclusion: From the interviews, I would say that this is a need that those in this segment, people with lower nose bridges, are aware of but since there are not many options for them to choose from, they almost always just settle on an okay style and fit of eyewear. Those with lower nose bridges are being complacent with having to always push up their glasses or wear a style that they do not necessarily like. 

Comments

  1. Shannon ParkerFebruary 22, 2020 at 4:45 PM

    Hi Mia. I would have to say that I would be one of your first customers! I love glasses that have wire rims and nose pads however they are so frustrating to wear because they slip down and I feel like I am constantly pushing them back up. I hope that your product idea will help with this extremely frustrating issue!

    ReplyDelete
  2. Amaya MarshallFebruary 23, 2020 at 10:43 PM

    Hi Mia,
    I still 100% agree with your business! You seem to be doing well. With that being said, you chose a great market segment as it relates directly to your company's solution to the problem of people with low noses. In addition, I believe that your research and interviews were great. Nice work. Looking forward to the next post.

    ReplyDelete

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